Interesting Food - Lager

According to research carried out at the Stockholm School of Economics, and published in a report calle, "Hide The Label, Hide The Difference", all lager tastes the same.

(Volunteers were given blind samples of Budvar, Heineken and Stella Artois but found they could not tell the difference.

The report says:-

"Our results suggest that brand loyalty in this market is likely to be driven largely by marketing and packaging, and not by the underlying sensory properties of the competing products."

This is actually good news for me, because I always suspected it, but thought maybe it was my taste buds that couldn't tell the difference between cheap and premium lagers.)