Interesting Fact - World cup fact - Sponsors

Top "partners" of the world cup now pay £75m to be associated with just one World Cup tournament.

(The top "partners" aka advertisers:-
* Adidas
* Coca-Cola
* Emirates airline
* Hyundai cars
* Sony
* Visa

Underneath these six firms are the second tier of firms, called "sponsors" aka advertisers as opposed to "partners" aka advertisers, paying about £20m per tournament. These are:-

* Budweiser
* Castrol
* Continental
* McDonald's
* Mahindra Satyam
* Seara
* Yingli Solar

Nice to see Sony can afford so much, if only they could fix my laptop.)