Interesting Fact - Drugs

An advert for Nurofen painkillers, has been banned in the UK for falsely claiming it targets specific types of pain.

(The Advertising Standards Authority received complaints about TV adverts that suggested that Nurofen could target back pain. In one ad which showed a woman experiencing back pain, a voiceover said: “Just a single dose of Nurofen Joint and Back provides you with constant targeted pain relief for up to eight hours.”

In an interesting use of language RB UK Commercial, which owns the Nurofen brand, said the advert did not state or imply specific pain could be targeted and that it was “disappointed” with the ruling. A spokesperson said: “Nurofen pain-specific products were introduced to provide easy navigation of pain-relief options for consumers experiencing a specific type of pain." Please note, they didn't use the word "targeted pain relief".

Actually the term painkiller is misleading.)

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