Interesting Fact - Advertising

According to Professor Brad Bushman, a psychologist of Ohio State University, the old adage, "Sex Sells", may no longer be true. In a recent study researchers found that people pay so much attention to the graphic material their minds are distracted from what is actually being promoted.

(Prof Bushman said, 'Our findings have tremendous applied significance, especially for advertisers. Sex and violence do not sell, and in fact they may even backfire by impairing memory, attitudes and buying intentions for advertised products.'

The study found viewers were less likely to remember ads when they were shown around films and TV programmes with explicit sexual or violent content and more likely to remember them during more family friendly material.

Violence had an even more negative effect, and brands advertised during programmes or films in this genre were remembered less often, evaluated less favourably and less likely to be bought than products plugged alongside other media.

This could have a devastating effect on advertising revenue for Game of Thrones, or Vikings.)

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