Interesting Fact - Mugs

According to research from Heinz Cup a Soup, 31% cent of Brits are so protective of their favourite cup or mug that they would never let anyone else drink from it.

(In fact nearly 60% of Brits have an "emotional attachment" to their favourite mug, and a third said they would feel "angry" or "totally devastated" if their mug broke, with 42% adding that their favourite mug is not replaceable.

According to food psychologist Christy Fergusson we become attached to these simple everyday objects.  Thaler coined the term 'endowment effect'. When we touch something, it almost becomes an extension of us. You can create a deeper connection to it and associate memories, emotions and feelings with objects.

It's a mug!)

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